Social media

Social media marketing forms a fundamental part of online marketing and has been without doubt one of the greatest revolutions in the field of marketing in recent decades.
By using social media or social networking companies boost advertising campaigns, create promotions, disclose, give visibility and reinforce your brand image or branding and consequently increase sales. However the social media marketing goes further and allows interactivity with the client: speaking and listening directly and without intermediaries to your customers and potential buyers, obtaining information on tastes and buying processes, needs and expectations. Through this interaction, social media allows us to discover what products or services and what types of messages work with customers, help and loyalty, while the company and its brand gains credibility, competitiveness and reputation.

The first decision to address in a project on social networks or social media is always the creation of a Social Media Plan, which will allow us:

Define the objectives of the Social Media Plan we want to obtain.
Define the current situation of the brand. Where it is and where it wants to go.
Define the target or target audience. Who we targeted.
Define positioning of our brand. We are strong.
Define a strategy. As we are going to do and through which platforms or social networks will do (Facebook, Twitter, LinkedIn, YouTube, blogs, etc.)
Measurement and analysis of results and implementing improvements.
Once the Social Media Plan or Plan Social Media where the current situation of the company in social media is studied, realistic goals to achieve and the target audience we are addressing and procedure, which details the tools necessary to take us to their achievement, proceed to the implementation of social media plan.

We specialize in online marketing, we work with the mission of making our clients and their brands create loyal new customers who speak and strengthen their brands.

Facebook

Facebook is the social network par excellence, the social network over which users encompass most of their social activities on the network.
In Facebook we interact with people we know and believe and publish what we want for others to see. Facebook gives us online marketing level and endless possibilities not only to individuals but also to brands and businesses, large and small.

In Spain there are 18 million users of Facebook, being the country holding the 15th position worldwide users, with a penetration of 38% in the population compared with 58% of Internet users. The use of Facebook also has substantially altered the behavior of users on the Internet if habituábamos before us to seek the information we have now moved to habituate to receive the information. All this potential, makes Facebook is the social network of choice for individuals and greater focus for companies and brands.

Facebook allows brands and businesses to manage through online marketing campaigns:

Segmenting the market and find potential customers for their services and products.
Create a community around your company.
Expand the scope of business communication and traffic to their websites.
Improve their organic search engine rankings as Google.
Introduce and increase brand awareness.
Customer loyalty.
Carry out promotional campaigns and loyalty.
Add new options for customer service and cost reduction. Facebook is a great channel after sales care.
Get more sales.
Marketing on Facebook, and other social networks, you need a different world off-line approach. Companies must provide information of interest that provide added value such as innovative and entertaining content, offers and coupons, and new developments that appeal to your potential audience so that they decide to take the step to become a fan of your brand or company.

Approach:

We analyze the Facebook presence of your brand and products or services and those of your competitors.
We design the strategy and develop the necessary tools.
We create and optimize your profiles and business pages.
Manage your advertising on Facebook, creating sponsored ads and segmenting the target audience that we go and implement other tools of external promotion of your activity on Facebook through Facebook Connect or Share.
We advise you about the type of publications, how to perform and often you need to perform your company on Facebook. Or we manage them directly boosting the channel.
We advise you on how to carry out the management of interaction with fans.
Finally we perform statistical monitoring of the behavior of the Facebook strategy in order to implement improvements in strategy permanently.
Applications on Facebook
As part of the communication strategy Facebook Facebook programmed applications for user interaction. An example of common application in Facebook is the development of online shopping within Facebook that allow the customer to purchase your company’s products directly on Facebook without leaving the social network.

Twitter

Twitter is a social network designed to share and discover information that users consider of interest in real time, allowing users to send and post text messages or tweets with only 140 characters per message.
Twitter also allows the inclusion of photographs or locations to those who have chosen the option to receive or subscribe to them. It is the most popular social network in the world microbloging.

Twitter by companies and individuals can reach easily and instantly to millions of consumers to:

Communicate launches and new products and brands
Communicate campaigns and promotions
Create a platform for customer loyalty and the same
Generator expectations for new releases
Generate direct traffic to the company website or other social profiles.
Improve brand reputation
Loyalty and reward good customer.
Twitter is undoubtedly a great social channel of communication, dialogue and listening to its customers that can not be ignored and is key in any online marketing strategy.

At Starlynshost we  integrate your corporate Twitter with the communication channels of the company, we make planning the communication strategy of your company in the social network to create a personal profile next to your target audience. Analyze the impact of the strategy, we monitor and recommend new strategies and measures to carry out.

We take care of promoting your company on Twitter, designing and managing your online marketing strategy. For that:

Twitter analyze the presence of your brand and products or services and those of your competitors.
We design the strategy.
We create and optimize your profiles.
We advise you about the type of publications, frequency and method of conducting business to be carried on Twitter. Or we manage them directly boosting the channel.
We advise you on how to carry out the management of interaction with fans.
Finally we perform statistical monitoring of the behavior of the Twitter strategy in order to implement improvements in strategy permanently.

Google+

is the last great social network to appear, launched in late 2011 is Google’s big bet by the social networks or social media.
Google+ is structured based on profiles and pages company and its operation is very similar to other social networks. The great advantage of Google+ is its power of segmentation in communications, organizing different users in circles. So we can decide within our online marketing strategy to run a type of public or other types of publications from a single profile.

Another peculiarity is the classic reconverted to +1 I like that influences the positioning of the respective websites and content pages in Google+ hangouts and enhance real-time or hangouts.

We take care of promoting your business in Google+ and manage your online marketing strategy. For that:

We google+ analyze the presence of your brand and products or services and those of your competitors.
We design the strategy and develop the necessary tools.
We create and optimize your profiles and business pages.
We advise you about the type of publications, how to perform and often must make your business in Google+. Or we manage them directly boosting the channel.
We advise you on how to carry out the management of interaction with fans.
Finally we perform statistical monitoring of the behavior of the Google+ strategy in order to implement improvements in strategy permanently.

Instagram

Instagram is the social network of choice for sharing photos between users. Instagram is one of the world’s most popular online social networking marketing.
Instagram was launched in 2010 and consists of an application for sharing photos between users, although its real competitive advantage is its ease of use and the fact that the photographs you can apply photo effects like filters, frames, retro colors and vintage. Besides photographs can be easily and automatically share in the major social networks.

Instagram is initially intended for use from the mobile device, mainly phone and although launched in 2010 exclusively for Iphone, since 2012 can also be used with Android. Among its latest innovations is the ability to record videos of up to 15 seconds. Instagram was acquired by Facebook in 2012, which should boost growth exponentially in the coming years.

Using Instagram is very similar to other social networks, including level design is very similar to Facebook and Twitter. Thus, the social network incorporates the use of hashtags, the concept of followers, whom we follow, the option I like and comment and even posts.

With regard to the ads to attract more fans, one of the main objectives of the strategists of online marketing, Instagram has already launched the possibility of creating ads in countries like the United States and in Spain, it is expected to be launched soon .

Every day up about 60 million photos to Instagram, 1.6 billion likes are made and there are already 20 billion photographs published. 2014 Instagram has more than 200 million users worldwide, 40 million less than Twitter but in some countries like the United States and beats Twitter in number of mobile users.

Endless social networks for everyone.

LinkedIn

LinkedIn and Xing much lesser extent, is the leading social network for professionals. Oriented way communication allows interaction between professionals. Its main uses are attracting customers, suppliers and staff, networking and keeping abreast of trends in customer sector.

 

Youtube and Vimeo

Youtube to Vimeo are the leading social networks online video. They are the ideal platforms to publish parts of videos and creating thematic channels and the basis of any audiovisual communication to display any company. In fact, many multinationals have used Youtube for global product launches and online campaigns for major brands.

 

Foursquare

It is part of geolocation social network par excellence that allows customers to register by check-in through your tabet or smartphone to share their position and be able to comment on where it is located. It is a highly recommended social network, for example, for the hospitality industry.

 

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